TV monitoring

Since January 2004 TV Monitoring of Ukraine LLC offers to its clients TV monitoring services. Now we carry out overall monitoring of TV broadcast on 6 national channels

UT-1 (TRC Pervyy natsionalnyy, Era)

UT-2 (TRC Canal 1+1, UT-2)

UT-3 (TRC Inter, GCTRC)

32 ^nd channel (TRC ICTV)

50 ^th channel (TRC STB)

52 ^nd channel (TRC Novy canal)

and regional channels in cities:

Kiev

7 ^th channel (TRC TV Tabachuk)

25 ^th channel (TRC Tonis)

M1

OTV

ORT International

TET

5 ^th channel

Donetsk

7 ^th channel (TRC Ukraina)

33 ^rd channel (TRC Donetsk-Novy canal

Dnepropetrovsk

9 ^th channel (TRC Privat TV-Novy canal)

11 ^th channel Sterkh

Odessa

42 ^nd channel (TRC Serrus-Novy canal)

Kharkov

7 ^th channel (TRC Tonis Center)

28 ^th channel (TRC Simon)

26 ^th channel (TRC Fora-Novy canal

Offered services include monitoring of TV network and commercial monitoring.

We carry out 24-hour recording of 19 national and 9 regional channels broadcasting on VHS-videocassettes.

All recordings are stored during 2 months.

Questions which can be answered by TV monitoring

•         What competitors are represented on TV
•         What channels they prefer
•         How their budget is distributed between channels
•         In which programs and advertising blocks they are represented
•         Which advertising spots they use (number, time-study, frequency of new spots appearance)
•         Volumes of competitors advertising campaigns (budget, duration, number of outputs)
•         Which programs were sponsored by competitors
•         Dynamics of advertising campaign volumes over long period of time

List of TV-monitoring services:

• 1.     Information on advertising, which may be represented as a report
• 2.     Information on ratings of TV programs and analysis of advertising campaigns (based on the TV audience measurement survey provided by AGB Ukraine)
• 3.     Archive of TV commercial samples, broadcasted on national and local channels since 1997
• 4.     Commercial monitoring according to media-plan, provided in advance
• 5.     Monthly review of the new commercials by the commodity groups
• 6.     Control of recordings of any TV programs with indication of time of its broadcast
• 7.     Cassette (VHS) or CD-RW with video samples of the new commercial clips over the period of time, specified by the customer
• 8.     Recording of commercials and commercial blocks from the given list
• 9.     Sending the commercial clips in digital form to clients via e-mail
• 10. Monitoring of the full television network

Radio monitoring

Since January, 1, 2001 company Radio Monitoring of Ukraine offers to clients the new service, innovative for Ukrainian market, which allows to solve the following tasks:

• ­       Determination of budget, assigned to advertising in radio in general
• ­       Determination of advertising budget share of a definite radio-station
• ­       Determination of budget, assigned to advertising in radio by definite advertiser
• ­       Determination of budget, assigned to advertising in radio of a definite commodity group/service, etc.

Now we analyze advertisements on the following radio-stations: UR-1/Radio Era, Russkoe radio, Gala radio, Hit FM, Nashe radio, Music radio, Nostalgie, RKV Shanson, Shanson, Kiss, Apelsin.

We record the air of 11 radio-stations in Kiev 24-hours-a-day, 7-days-a-week. All recordings are stored in mp3 format during 6 months.

List of radio monitoring services

• 1.     Information on advertising in radio, which may be represented as a report
• 2.     Archive of radio advertisement samples, broadcasted on Kiev radio-stations since 2001
• 3.     Monitoring of advertisements according to media-plan, provided in advance
• 4.     Monthly review of the new advertising clips by the commodity groups
• 5.     Control of recordings of any radio programs with indication of time of its broadcast
• 6.     CD-RW with radio materials samples of the new advertising clips over the period of time, specified by the customer
• 7.     Sending the advertising clips in digital form to clients via e-mail

Press monitoring

Since January, 1, 2000 Press Monitoring of Ukraine offers to its clients press monitoring services. Now we analyze advertising in 150 social and business editions of Ukraine. We choose editions which are the most popular among different audiences:

Daily editions:

Kievskie Vedomosti, Komsomolskaya Pravda v Ukraine, Golos Ukrainy, Fakty i Kommentarii, Uryadovyy kurier, Den, Selskie Vesti, Segodnya, Express-Obyava, Komanda, Avizo, Vechernie Vesti, Izvestia-Ukraina

Weekly editions:

Metro, Telenedelya Kiev, Argumenty i Fakty Ukraina, Liza, Otdohni, Biznes, Galitskie kontrakty, RIO, Kiev na dolonyah, Hot line, Moskovskyy komsomolets Ukraina, Computer World Kiev, AvtoMir, Avtocenter, Delovaya Stolitsa, Kompanyon, Kompanyon (Strategii), Panorama rynka, Komputernoe obozrenie, TV Park, Kiev POST, Nalogi I buhgalterskiy uchet, Vse o buhgalterskom uchete, Biznes Praysy, Afisha, Biznes (Buhgalteria), Galitskie kontrakty (Praysy), Galitskie kontrakty (Konkretno o), Biznes (RP Biznes +), Zerkalo nedeli, 2000 ezhenedelnik, Weekend, Telegid, Kievskiy telegraph, Proponuyu robotu, Rabota i ucheba, Futbol, Express Gazeta, Avto-Foto-Prodazha, Avto-Foto-Prodazha (Avtotema), Balans, Posrednik.