Monitoring  of commercial and advertising

Principal tasks

Audit of advertising campaigns

•         Evaluation of advertising volumes
•         Evaluation of advertising budgets
•         Analysis of advertising market
•         Monitoring maintenance of research    campaigns/studies

Our database contains full information on product groups of clients interest

Analysis of advertisements is carried out by the following characteristics:

•          Category of goods being advertised
•         Brand of goods or services
•         Company-manufacturer of these goods or services
•         Advertiser company

Depending on media we can also register the following characteristics

In the analysis of TV commercial we indicate

•         Channel and TV-radio-company
•         Date of broadcast
•         Time of broadcast
•         Duration of commercial
•         Plot
•         Evaluative cost of commercial broadcast

In the analysis of radio advertisements we indicate

•           Date of broadcast
•         Time of broadcast
•         Duration of advertisement
•         Plot
•         Cost of advertising broadcast

In the analysis of advertisements in press we indicate

•           Edition
•         Date of issue
•         Square of advertisement
•         Place in the edition
•         Cost of advertising publication

In the analysis of street advertising we indicate

•           City
•         Type of bearer
•         Size of advertising square
•         Belonging of bearer
•         Number of parties, engaged in such advertising
•         Expences
•         Plot, etc.